A Place for Modern Miracles! Over 20,000 Babies Born.
A Place for Modern Miracles! Over 20,000 Babies Born.
welcome to f.i.r.m.
For over 35 years, the Florida Institute for Reproductive Medicine (F.I.R.M.) has helped families across North Florida and South Georgia grow with compassionate, leading-edge reproductive care. Wherever you are in your journey, we are here with answers, hope, and support.
About Us
At F.I.R.M., healing begins with how we treat you. Grounded in our “3 C’s” philosophy of care, cost, and convenience, our board-certified reproductive specialists and dedicated care teams strive to provide personalized support, industry-leading services, and transparent pricing designed around your needs. Recognized among the top infertility programs in the nation and trusted by thousands of families across North Florida and Southeast Georgia, we believe that when you feel seen, supported, and empowered, real possibility begins.
meet our team
From board-certified reproductive endocrinologists to skilled surgeons, embryologists, and nurses, our team is dedicated to advancing reproductive medicine while providing personalized care tailored to your needs.
Kevin Winslow M.D. has been the Director of the Florida Institute for Reproductive Medicine for over 21 years. Dr. Winslow completed his residency in Obstetrics and Gynecology at the University…
Dr. Teresa Erb is a member of the American Society of Reproductive Medicine (ASRM) and fellow of the American College of Obstetrics and Gynecology (ACOG). She is board certified in obstetrics…
Dr. Adrienne Gentry is board certified in Obstetrics and Gynecology and Reproductive Endocrinology and Infertility. She is a member of the American Society of Reproductive Medicine and…
Dr. Viji Sundaram is a member of the American Society of Reproductive Medicine and a fellow of the American College of Obstetrics and Gynecology. Her areas of clinical interest include:…
treatments & services
Whether you are just beginning your fertility journey or exploring advanced options, F.I.R.M. offers a full spectrum of services including IVF, egg and embryo donation, robotic surgery, fertility preservation, and more. As one of the most cost-efficient IVF programs in the nation, we accept most insurance plans, offer five convenient North Florida and Southeast Georgia offices, and are based in Jacksonville, FL.
resources for patients
Your fertility journey can feel overwhelming, but you do not have to navigate it alone. Explore financial resources, instructional videos, and healthy lifestyle tips created to support and empower you.
testimonials
From board-certified reproductive endocrinologists to skilled surgeons, embryologists, and nurses, our team is dedicated to advancing reproductive medicine while providing personalized care tailored to your needs.
Dr. Winslow, Patty & Staff,
You all have helped make our dreams come true. We welcomed a healthy baby boy into our lives in April with your help. He is perfect in every way and we are truly blessed. We will see you all in a few years!
Love,
J. & L.C.
Dr. Winslow,
Infertility started out bitter, but slowly became purely sweet. IVF was worth every dollar, every mile, every second.
What kept me going in all of this was Dr. Winslow. He is methodical, objective, and incredibly smart. And efficient – oh boy! He didn’t give me time to get down on myself and start the “what ifs” – which is what I needed. He was always 2 (3? 4?) steps ahead which gave me peace and let me trust the process.
From the bottom of my heart, my soul, I am grateful to have found Dr. Winslow and FIRM.
Thank you for sharing this with him.
R H.
Dr. Winslow,
We cannot thank you enough for the miracle that you have brought to our lives. We tried for 2 years to get pregnant on our own, and then tried for a tad less than a year at another clinic. Incredibly, after one visit with you and your team we have our first pregnancy. We truly cannot believe it and are indebted to you and your practice.
To you and your team, we wish you nothing but the best, and hope that we can try again soon! From the bottom of our hearts.
Thank you so much!!
T., D.L.
locations
With five locations throughout North Florida and South Georgia, F.I.R.M. ensures families have access to expert reproductive care close to home.
news & insights
Stay informed with the latest news, helpful insights, and expert perspectives from the Florida Institute for Reproductive Medicine. From recognition in Newsweek’s America’s Best Fertility Clinics to trusted guidance on topics like IVF safety and fertility preservation, our blog brings you clarity, hope, and real-world support every step of the way.
If you have been referred to an infertility specialist by your OB/GYN he or she is assuming it is a board certified or fellowship trained reproductive endocrinologist/infertility specialist. These individuals have done 2-3 more years of training in infertility and reproductive endocrinology. Many programs have not been able to hire fellowship trained specialists and are […]
We’re proud to share that the Florida Institute for Reproductive Medicine (F.I.R.M.) has been recognized by Newsweek and Statista as one of America’s Best Fertility Clinics for 2025. This prestigious ranking highlights F.I.R.M.’s commitment to excellence in reproductive care, advanced fertility treatments, and unwavering support for families on their fertility journey. Based in Jacksonville, Florida, […]
Patients ask if IVF is safe. I advise them there are two primary risks associated with the procedure – ovarian hyperstimulation syndrome and a multiple pregnancy. Ovarian hyperstimulation is a condition where the ovaries get too stimulated resulting in leakage of fluid from blood vessels into various body spaces including the abdomen and lungs. Most […]
Frequently Asked Questions
Find quick answers to common questions about our services, process, and support. Explore the topics here to get the information you need, or reach out to us directly for personalized assistance.
Trying to get pregnant can be emotional and confusing, especially if it’s not happening as expected. There are many possible reasons:
Knowing if and when you’re ovulating is key if you’re trying to get pregnant. Some of the most effective ways to tell if you’re ovulating are to:
If you are not testing positive for ovulation,the best first step if you haven’t seen a specialist yet is to see your OB-GYN. They can confirm if you’re ovulating through blood tests or ultrasound. Check for common causes like PCOS, thyroid issues, hormone imbalances, and even prescribe basic medications to help trigger ovulation if appropriate.
If you’re under 35, try for 12 months of regular, unprotected sex. For ages 35-39, try for 6 months, and if you are older than 40, see a fertility specialist immediately and don’t wait months while trying.
It depends on your specific situation—factors like age, fertility issues, and how long you’ve been trying. Usually, we suggest trying IUI first if there are mild fertility problems, then IVF if IUI doesn’t work or if there are more complex issues. We can help you decide the best option for you.
At F.I.R.M.,we are transparent about our pricing. (link to Cost & Coverage page) And most major insurances are accepted, including Tricare. Plus, we offer a 10% discount for military and public service personnel. Financing is provided through LendingClub Patient Solutions.
About Our Fertility and Reproductive Services
The Florida Institute for Reproductive Medicine (FIRM) is a trusted fertility clinic in Jacksonville FL dedicated to helping individuals and families achieve their dreams of parenthood. With over 30 years of experience and one of the most advanced reproductive programs in the Southeast, FIRM combines compassionate care with cutting-edge reproductive medicine.
Our team of board-certified reproductive endocrinologists, embryologists, and fertility specialists provides personalized treatment plans using the latest technologies in IVF, egg freezing, fertility preservation, donor programs, and infertility treatment. We proudly serve patients throughout Florida and South Georgia, including Daytona Beach, Tallahassee, and Valdosta.
In Vitro Fertilization (IVF) in Florida
As one of the most established centers for IVF in Florida, FIRM offers comprehensive in vitro fertilization services designed to maximize success rates and provide hope for families facing infertility. IVF is a highly effective assisted reproductive technology that involves fertilizing an egg with sperm outside the body and then transferring the embryo into the uterus.
Our IVF program features advanced laboratory techniques, genetic testing options, and personalized protocols tailored to each patient’s unique needs. FIRM’s expert embryologists and physicians guide every step—from ovarian stimulation and egg retrieval to embryo transfer and follow-up care.
We also offer frozen embryo transfer (FET), ICSI (Intracytoplasmic Sperm Injection), and preimplantation genetic testing (PGT) for couples who want to ensure the best possible outcomes. Patients choose FIRM for our proven success rates, transparent communication, and supportive environment.
Fertility Preservation and Egg Freezing in Jacksonville FL
FIRM is a leading provider of egg freezing in Jacksonville FL, helping women and couples take control of their fertility timelines. Egg freezing, also known as oocyte cryopreservation, allows women to preserve healthy eggs for future use.
Our fertility preservation program is ideal for women delaying pregnancy for personal, medical, or career reasons, as well as those undergoing treatments like chemotherapy that may affect fertility. Using state-of-the-art vitrification technology, we ensure the highest survival rates for frozen eggs and embryos.
We also offer sperm freezing and embryo preservation options for patients who wish to secure their reproductive potential. FIRM’s experts provide counseling and medical guidance to help each patient understand costs, timelines, and expected outcomes.
Comprehensive Infertility Treatment in Florida
The Florida Institute for Reproductive Medicine provides a full spectrum of infertility treatment in Florida, addressing both female and male infertility with precision and compassion. Our diagnostic approach begins with an in-depth fertility evaluation, hormone testing, ultrasound imaging, and semen analysis.
Based on these results, our specialists create an individualized treatment plan that may include ovulation induction, intrauterine insemination (IUI), IVF, or minimally invasive reproductive surgery.
For women with ovulatory disorders, blocked fallopian tubes, or endometriosis, we provide evidence-based treatments supported by the latest medical advances. Male infertility care includes andrology testing, sperm retrieval procedures, and treatment for hormonal or structural conditions that impact fertility.
At FIRM, every patient receives personalized attention from a team of specialists committed to achieving the best possible outcome.
Donor Egg, Sperm, and Embryo Programs
For patients who need additional reproductive options, FIRM offers comprehensive donor programs to support diverse family-building goals. Our donor egg and sperm programs connect patients with carefully screened donors who meet strict medical and genetic criteria.
We also assist couples and individuals exploring donor embryos, providing full counseling and clinical support through every stage of the process. Each program is managed with respect, confidentiality, and sensitivity to ensure the emotional and physical well-being of every participant.
FIRM’s donor program specialists coordinate all aspects of the process—from matching and screening to retrieval, fertilization, and embryo transfer—guided by the highest ethical and medical standards.
Advanced Reproductive Medicine in Florida
As a pioneer in reproductive medicine in Florida, FIRM integrates advanced technology with compassionate care to deliver results that change lives. Our physicians are nationally recognized leaders in the field, with expertise in genetic testing, fertility surgery, and reproductive endocrinology.
We use the latest advancements in fertility science, including robotic-assisted laparoscopy, endometriosis treatment, and preimplantation genetic diagnosis (PGD), to improve patient outcomes. Our in-house laboratories are equipped with state-of-the-art embryology and andrology equipment, ensuring accuracy and consistency in every procedure.
FIRM also offers psychological counseling, genetic consultations, and nutritional guidance to support patients holistically throughout their fertility journey.
Why Choose FIRM
Choosing the right fertility clinic in Jacksonville FL is an important decision. At FIRM, our mission is to help you grow your family with personalized, ethical, and results-driven fertility care. We combine medical excellence with emotional support to create an environment where patients feel empowered and understood.
With multiple locations across Jacksonville, Daytona Beach, Tallahassee, and Valdosta, FIRM makes expert reproductive care accessible throughout North Florida and South Georgia. Our reputation for excellence, compassionate care, and clinical success has made us a trusted choice for thousands of families seeking hope and healing.
