F.I.R.M. infertility IVF doctors are board-certified reproductive medicine physicians who provide personalized care at an affordable cost in Jacksonville, Daytona Beach, Tallahassee, FL, Valdosta, Thomasville, Brunswick, GA

Drs. Winslow, Duffy, Freeman, Sproul von Goeben, Erb and Henne operate under the philosophy of treating others the way they would like to be treated – a credo that offers highly personalized care at affordable rates, with your convenience in mind. By focusing on the “3 C’s” (care, cost, and convenience) the Florida Institute for Reproductive Medicine (FIRM) has become the largest provider of infertility care in North Florida/South Georgia. In 2005 we were named one of the top ten infertility programs in the nation by Child Magazine. Our program has been featured on NBC, CBS, BBC News and the Today Show as well as People, Self, Pink, Conceive, Child, and Woman magazines.


All of our physicians are board certified reproductive medicine subspecialists who endeavor to see their own patients. If your physician is not available on any particular visit you will see one of our other physicians. We do not use physician assistants, nurses or nurse practitioners to see our patients. All of our doctors have received “Best Doctor” and “Compassionate Care Giver” awards. Our infertility nurses average over eight years of infertility care experience. Dr. Yang, our embryology lab director has over 25 years of experience in reproductive medicine. Dr. Yang is known internationally as one of the pioneers in the area of intracytoplasmic sperm injection as well as egg freezing. FIRM’s range of care extends the entire gamut of infertility services including several services not often offered by most reproductive medicine programs, i.e., in-house epididymal/testicular sperm extraction, a cryo egg bank and (pre)embryo genetic screening services. Our donor egg, donor embryo, cryo donor egg and gestational surrogate IVF programs are by far the largest in North Florida/South Georgia. The Florida Institute for Reproductive Medicine has the distinction of having the first baby born in the world to a cancer patient who froze her eggs. Dr. Duffy is among the most accomplished laparoscopic robotic surgeons in the region, regularly performing difficult myomectomies, endometriosis and tubal reanastomosis surgeries on an outpatient basis. We have a dedicated center for the care of polycystic ovarian syndrome patients not trying to conceive. We believe this center is the first of its kind among private practices. The center focuses on the long-term health needs of the PCOS patient, not trying to conceive. The center includes a PCOS dietitian. We maintain a comprehensive website and social media outlets to regularly update our patients on the latest advances in reproductive medicine care. We are completely transparent about our program results and costs, these are posted and updated annually.


Infertility treatment is expensive and often is not covered by insurance. In the United States only fifteen states have a mandate to cover infertility care, Florida and Georgia do not. Only a handful of larger employers offer infertility insurance coverage. Clearly a major barrier for most patients seeking care is cost. Florida Institute for Reproductive Medicine has always tried to keep costs to a minimum for all services. Our cost average approximately 20% less than the national averages for all services. Our goal has always been to allow more people to access care. We offer patients in the military, teachers, policemen and fireman a 10% reduction in costs for IVF – our way of saying “thank you”. We have several cost sharing and guarantee IVF programs designed to help patients with poorer chances for success. We have an in-house “pharmacy” for patient convenience and cost savings. We accept all major insurances as well as TriCare. Financing for all types of infertility is available.


Our primary facility is in downtown Jacksonville where our embryology lab/andrology lab is located. We have satellite offices/andrology labs at our South Jacksonville offices as well as in Daytona. We have seven locations in total to see patients, two in Jacksonville, one in Daytona, one in Tallahassee and three in South Georgia. Infertility often requires multiple visits these offices minimize travel time for our patients. Our downtown Jacksonville office is open seven days a week, 365 days a year. If services are not available seven days a week pregnancy rates will be compromised. Our IVF program is closed for two weeks during December to go over incubators and do quality assurance.

We take our mantra of care, cost and convenience seriously. At the Florida Institute for Reproductive Medicine it is not solely about making babies it is about providing the highest level of care – the babies will come, over 15,000 to date!

Nondiscrimination Policy

Florida Institute for Reproductive Medicine (FIRM) does not discriminate in the provision of services to persons with disabilities, including persons with HIV or AIDS, or persons who are associated with or have a relationship with a person with a disability.

FIRM will treat all patients and visitors receiving services in a welcoming manner that is free from discrimination based on age, race, color, creed, ethnicity, religion, national origin, marital status, sex, sexual orientation, gender identity or expression, disability including HIV or AIDS, veteran or military status, or any other basis prohibited by federal, state, or local law.

We will make reasonable modifications in policy and procedures when necessary to provide services to individuals with disabilities unless the modifications would fundamentally alter the nature of the services. FIRM will provide auxiliary aids and services when needed to ensure effective communications with individuals with disabilities.

friends of F.I.R.M.

The Florida Institute for Reproductive Medicine has infertility specialists in Florida and Georgia who have treated infertility patients like Corrie. Our staff understands the challenges of getting pregnant and the stress it puts on your family. “You get spoiled at the FIRM.” To schedule an appointment, call 800-556-5620 or visit www.fertilityjacksonville.com.

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